Facebook Watch Halloween Event

To bring awareness to Facebook Watch's In-Stream Reserve’s advertising features, we threw a brunch watch party for their new thriller series, The Birch. Outside of digital invites and signage, I also designed two activations: a creepy cold-brew-serving tree and a "Trick-or-Treat Display" which housed eight doors, some with "treats" (information about Facebook Watch) and some with "tricks" (spooky surprises).